The ultimate guide to saving your failing business

Written by Henry Young. Posted in Business Finances

Having a business is a continuous work that you have to invest time, money and passion into because the market is always changing which means that new challenges are always popping up out of nowhere. You always have to be prepared to deal with new situations, take important decisions and redefine the way that you are managing the tasks that keep your business on the successful path. However, sometimes, even if you think that you have done everything by the book, when you look at the numbers at the end of the month you see that your business is not going the way that you expected, that the incomes are actually lower than the expenses and on the long run this situation is going to take your business into bankruptcy. Trying to find the best solutions to save your business before it is too late is surely giving you a hard time because you are in a crucial moment and if your decisions are not the right ones you might lose everything that you have invested in your business idea.

Read below the list of essential tips that you need to consider before your business goes into bankruptcy and it is going to be too late to save it.

1.      Identify the problem

First of all, in order to be able to find the best solution that would save your business from failing is to see where the problem is. If you do not identify the problem, you might implement solutions to places that are not actually the cause of your business failure. Whether it is the fact that you are losing your customer loyalty, the fact that your employees are not helping your business to be productive for various reasons, or the fact that you are losing money somewhere that you did not notice because the accounting is not done by the book, you have to take a deeper look into the situation that is making you have no profit at the end of the month.

1.      Make sure it’s worth it

Before you start to struggle and make numerous efforts and sacrifices to save your business, make sure it is worth it. If you believe that your business idea is brilliant and that the problems for the situation have nothing to do with it, then you should continue in the process of making your business go on the right path again. However, if you have just started your business and the reason why it is not working is the fact that the business idea was not an innovative and strong one, you should either rethink your idea and make some changes to it, either find a new idea and invest in it.

2.      Reduce the costs and prioritize your expenses

You have identified the fact that your business is not going on the right path on the moment that you saw that the numbers are not looking in a positive way and you are not making enough profit in order to afford to invest more in the success of your business and to be able to save some money for your personal expenses as well. That is the first place that you need to implement some solutions is the budget of your business. Take a more rigorous look at all your incomes and expenses and make a better accounting strategy.  The big corporate party that you were planning to throw for the next team building activity or the vending machines which are useless if you already have a canteen should not be on the list of your expenses anymore. Explain to your employees why you are cutting off some expenses because they will surely prefer to accept this implements instead of losing their jobs once your business goes into bankruptcy.

3.      Reinvent your brand

If you have noticed that the problem with your business’s situation is the fact that you are either losing the customer loyalty that you have gained until now or that you do not have enough customers, you need to take better care of the message that reaches to the public and the quality of your products and services. Many famous companies that you see right now on the market had to deal with a similar situation as you, but they have actioned rapidly and reinvented their brand using a more powerful marketing strategy, both in offline and online. Marketing is the key success when it comes to maintaining contact with loyal clients and future possible clients of your business. When the message that reaches the public is not good enough in order to catch their attention, your marketing strategy should be changed.

4.      Look for funding solutions

When a business seems to fail, there are many funding solutions that could be found for solving this situation. The experts from XIO Group believe that every business should consider a solution that is based on private equity because it can prove to be really advantageous and the amount of money that you are going to be funded with is going to be more than enough to save your business, even if it is not the traditional financing method. You can also try to find business partners among the business owners that are dealing with a situation similar to yours and combine your businesses for a fresh start.  Do some research and see which solution is the most suitable for your business either getting a XIO Group fund or to make new business partners.

5.      Ask for feedback from your clients

If you have identified that the problem which makes your business to fail is connected with the customer loyalty to your business, you need to ask for advice exactly for the people that are the most implicated in this process. Ask your clients for feedback and let them tell you what you are doing right or wrong, what they expect new from your business and what are the main points that they are not satisfied with. Once you know what is making your business to look bad to the public, change everything that you have been told that is not reaching the expectations of your clients.