Fashion photos are the main source of inspiration when it comes to following the new trends and tendencies. They are used in fashion magazines to promote certain clothes and fashion items. Advertisements represent the best way to sustain the newest collections, so pictures are very important when it comes to displaying the work of important designers.
Over time, fashion photographers have developed new strategies to enhance the clothes that were displayed in their work. They turned to exotic accessories and beautiful locations as modalities to make the items that they promoted look more glamorous and luxurious.
The first fashion pictures were published in 1856 in a book which contained 288 pictures of a noble woman who lived at the court of Napoleon III. Her name was Virginia Oldoini and she was the first woman who served as a fashion model.
“La mode practique” was one of the first magazines that featured fashion images. The first decade of the 20th century was marked by big advances in halftone writing which helped photographs displaying their work in many magazines. In 1911 the publisher of “Jardin des Modes”, Lucien Vogel, challenged photographer Edward Steichen to adopt a modern version of fashion by promoting clothes as a fine art.
The result was meant to flatter both the quality of the clothes and their formal appearance. Instead of just illustrating an item, Steichen managed to take pictures in a professional and modern way. The result was a real success because he created a psychological impact on the viewers who seemed to be more interested in fashion than ever.
There were many famous photographers such as Horst P. Horst, George Hoyningen-Huene and Cecil Beaton who transformed fashion photos into an extraordinary form of art. The most powerful magazines of those times were “Vogue” and “Harper’s Bazaar”, but the last one found a new way to gain popularity by introducing pictures of women in sporty poses at the beach.
Richard Avedon was one of the most important photographers who contributed to the image of modern woman during war time. He and other important figures such as Irving Penn, Martin Munkacsi and Louise Dahl-Wolfe revolutionized the look of fashion photos for the following period of time.
Over the years new styles of fashion photography appeared such as Still Life Fashion which involves displaying photos of fashion without models. Most of these pictures feature an abstract style, and that is how they impress with their creative and unique ideas.